“Targeting the male 25- to 35-year-old demographic, the Liquor Control Board of Ontario (LCBO) has launched its “Switch it Up” promotion for the month of January, centred around a series of quirky online video clips providing light-hearted alternatives for an entertaining night in with the guys.”

The SwitchItUp site provides the user with a variety of options that have to do with a guys night in. So you have the option to hang out with a trillionaire, country singer (not sure why lol), and a sports caster. From there you can decide to grill, play cards or watch sports. Finally you pick the location. Chalet, loft or man cave. After you’ve chosen, a quick video will play with the options in place.

I’ve watch a couple already. They’re kind of hit and miss. But I’m into the idea. Good to see that Cossette is helping the LCBO target a key demographic. It seem the overall goal is to encourage consumers to try liquor and/or beer they have not tried. 

Check it out yourself and see if you stumble across a funny one.