January 14, 2012
Favorite Campaigns of 2011

*I was recently asked what campaigns were my favorite of 2011. These are them.

Write the Future - Wieden + Kennedy

Amazing visuals. Amazing copywriting. 

If you were comatose during 2011, I strong suggest you watch the accompanying commercial here, as it could should be nominated for Best Picture. ENJY

Levi’s - Wieden + Kennedy

With classic literature in their commercials and strong, blue collar images in their print ads, the Levi’s “Ready to Work” campaign became an instant classic in my eyes.

The award winning tv spot can be seen here

Chrysler - Wieden + Kennedy

Copywriting brought it home for me here. Enough said.

Oh and they killed it by opening the campaign up during the Super Bowl and having Eminem represent his birth place, Detroit. The result. Chills. Watch here

K-Swiss - 72 and Sunny

You have to applaud 72 and Sunny for being really ballsy and taking a character from HBO’s “Eastbound and Down,” and making him the spokesperson for K-Swiss’s “micro tubes.” Do yourself a favour and watch the online video now. NSFW 

Puma - Droga5

This campaign captured what it is to be a twentysomething person in the city. Any campaign that does that well has my vote. Check out my the anthem here

Bing; Jay-Z - Droga5

This one is all about innovation and consumer interaction. This was a campaign that awarded the diehard fans. The ones that knew everything about Jay-Z. And it was generally awesome and creative in the ways the clues were presented. Top shelf. 

Luckily this comes with a complete case study.

And there you have it. Awesome year and cannot wait to see what 2012 brings. 

January 12, 2012
Droga5 Group Account Director Mike Densmore Becomes Head Of Business Development | Adweek

*business is booming

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Filed under: droga5 advertising 
November 19, 2011

Prudential: Day One: Mujahid

This past summer, Droga5 New York and Prudential Insurance set out to find out what people on the cusp of retirement are thinking on the first day of their new, work-free lives. They asked people to document their ‘Day One,’ with photographs and words. Those portraits can be found on DayOneStories.com and were the foundation for a series of commercials and documentaries featuring these men and women as they looked forward to a new phase of their lives.”

*Always enjoy a good story.

June 20, 2011

stepa:

Bing – Decode Jay-Z Case Study

Brilliant!

Amazing work by Droga5. The vastness of this project alone is so inspiring and how the scale of it went from something as small as burger wrappers to covering cars and lining pools.

I’ll admit I don’t use BING, unless I’m using their map system because the shots are way more sick than Google, but maybe I’ll give them a second look.

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Filed under: agency droga5 decoded jay z Bing 
March 9, 2011

digitalewolke:

Puma: The World’s Fastest Band

“Meet Rocker, Flex, And, Groove. Hailing from Jamaica, these four guys comprise the World’s Fastest Band. They have jumped on the fast bandwagon (along with Usain Bolt) to help launch Puma’s new Faas Running Shoes.”

I have to say I’m really liking what Puma is putting out these days. Maybe it’s because I’m in advertising so I’m noticing their ads (by Droga5) more, but they just seem more appealing to me all of a sudden.