*this Mo Farah ad is a part of the same #MakeItCount campaign
This print ad is accompanied by a video seen here.
For a few more prints and video, check out Creative Review
As a student of advertising I thought it might be a good idea to have a place to put all my thoughts and post all my inspiration .
This is that place. Let's see where it goes.
Ask me everything
January 17, 2012
January 17, 2012
We’re highly anticipating January 19th, when Nike will launch a revolutionary product designed for all kinds of playmakers. #MAKEITCOUNT
*of course Wieden + Kennedy kill it with this ad
Their work with Nike throughout the years has been nothing short of inspirational.
Looking forward to whatever it is Nike will be releasing this coming Thursday.
January 14, 2012
Favorite Campaigns of 2011
*I was recently asked what campaigns were my favorite of 2011. These are them.
Write the Future - Wieden + Kennedy
Amazing visuals. Amazing copywriting.
If you were comatose during 2011, I strong suggest you watch the accompanying commercial here, as it could should be nominated for Best Picture. ENJY
Levi’s - Wieden + Kennedy
With classic literature in their commercials and strong, blue collar images in their print ads, the Levi’s “Ready to Work” campaign became an instant classic in my eyes.
The award winning tv spot can be seen here
Chrysler - Wieden + Kennedy
Copywriting brought it home for me here. Enough said.
Oh and they killed it by opening the campaign up during the Super Bowl and having Eminem represent his birth place, Detroit. The result. Chills. Watch here
K-Swiss - 72 and Sunny
You have to applaud 72 and Sunny for being really ballsy and taking a character from HBO’s “Eastbound and Down,” and making him the spokesperson for K-Swiss’s “micro tubes.” Do yourself a favour and watch the online video now. NSFW
Puma - Droga5
This campaign captured what it is to be a twentysomething person in the city. Any campaign that does that well has my vote. Check out my the anthem here
Bing; Jay-Z - Droga5
This one is all about innovation and consumer interaction. This was a campaign that awarded the diehard fans. The ones that knew everything about Jay-Z. And it was generally awesome and creative in the ways the clues were presented. Top shelf.
Luckily this comes with a complete case study.
And there you have it. Awesome year and cannot wait to see what 2012 brings.
March 30, 2011
Nike wants you to BE FREE.
Apparently that may mean jumping facing first into concrete. I am not yet sure.
March 3, 2011
“Girl Effect, The Clock is Ticking”
Amazing. Done by Wieden + Kennedy, this is perfect. Awesome work.
January 20, 2011
January 20, 2011
January 18, 2011
LeBron James and His Alter Egos Star in an Internet Animated Series
“The cartoon series, called “The LeBrons” and planned for a spring debut on its own YouTube channel and Mr. James’s Web site, lebronjames.com, will revive the characters from a popular series of Nike commercials in which Mr. James played four versions of himself: the youthful and wide-eyed Kid LeBron; the physically adept Athlete LeBron; the smooth and savvy Business LeBron; and an ornery elder statesman called Wise LeBron.’
January 12, 2011
Tomorrow Starts Today || WJC 2011
A heart-breaking loss isn’t something to dwell on for long. The work necessary to climb the podium in 2012 starts now for Team Canada.
*I’m pretty sure whether or not you watched it, every Canadian was made aware of the devastating loss to Team Russia during the gold medal game at this years WJHC tournament.
Leave it to Nike (Wieden + Kennedy) to turn defeat into motivation. 2012 is sooner than we think.
The rest of the videos can be seen here.
