February 4, 2011

wantandblog:

Ken finds Barbie’s his perfect partner at Match.com

Just one aspect of an integrated digital/offline marketing campaign, making heavy use of social media, that Mattel is running in the run up to Valentine’s Day. Did you know Ken & Barbie split up 5 years ago? Will they finally get back together this year?

Question: Does anyone care?

(Source: barbieandken.com)

6:13pm  |   URL: http://tmblr.co/Z7Xttx2vUz1V
  
Filed under: match.com barbie ken 
  1. shelleymigliore reblogged this from creativeinspiration
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  4. creativeinspiration reblogged this from stepa and added:
    I do! I think this is fun! It’s nostalgic, people will like it.
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  9. advertisingovereverything reblogged this from wantandblog and added:
    Question: Does anyone care?
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