Good night. Good luck. This site is no more.
February 2012
2 posts
THIS SITE WILL SELF-DESTRUCT IN 2 DAYS
*please follow me here
January 2012
14 posts
Favorite Campaigns of 2011
*I was recently asked what campaigns were my favorite of 2011. These are them.
Write the Future - Wieden + Kennedy
Amazing visuals. Amazing copywriting.
If you were comatose during 2011, I strong suggest you watch the accompanying commercial here, as it could should be nominated for Best Picture. ENJY
Levi’s - Wieden + Kennedy
With classic literature in their commercials and strong, blue collar images in their print ads, the Levi’s “Ready to Work” campaign became an instant classic in my eyes.
The award winning tv spot can be seen here
Chrysler - Wieden + Kennedy
Copywriting brought it home for me here. Enough said.
Oh and they killed it by opening the campaign up during the Super Bowl and having Eminem represent his birth place, Detroit. The result. Chills. Watch here
K-Swiss - 72 and Sunny
You have to applaud 72 and Sunny for being really ballsy and taking a character from HBO’s “Eastbound and Down,” and making him the spokesperson for K-Swiss’s “micro tubes.” Do yourself a favour and watch the online video now. NSFW
Puma - Droga5
This campaign captured what it is to be a twentysomething person in the city. Any campaign that does that well has my vote. Check out my the anthem here
Bing; Jay-Z - Droga5
This one is all about innovation and consumer interaction. This was a campaign that awarded the diehard fans. The ones that knew everything about Jay-Z. And it was generally awesome and creative in the ways the clues were presented. Top shelf.
Luckily this comes with a complete case study.
And there you have it. Awesome year and cannot wait to see what 2012 brings.
December 2011
2 posts
November 2011
12 posts
Case Study: RadioShack Finds Foursquare Customers Spend More - Stephanie Miles →
streetfightmag.com
Stephanie Miles via Street Fight
When RadioShack launched its pilot campaign with Foursquare in August 2010, the company’s director of social media and digital strategy, Adrian Parker, was skeptical that the platform could be used as an effective marketing tool. So RadioShack started out small and began using the redemption codes embedded in its check-in offers to track the purchases of its customers. After 15 months of tracking this data, it became clear that customers who check-in on Foursquare spend more money on average than those who do not. These customers are also more likely to buy wireless products, a core component of the RadioShack brand.
But they don’t analyze the people demographically, as far as I can tell, aside from having a smart phone.
*interesting
“It’s a known fact in advertising circles that only idiots click on ads — and yet advertisers still think that click-through rates mean something, and that a higher click-through rate means a better ad.”
—Felix Salmon: The Future of Online Advertising (via courtenaybird)
Play
October 2011
12 posts
Play
September 2011
8 posts
David Droga | Droga 5 →
ihaveanidea.org
*this guy is such an inspiration.
Wish they had a Toronto office.
AD TEACHINGS: GREETINGS TO NEW AD STUDENTS EVERYWHERE →
adteachings.com
If you’re a student in North America, today is probably your first day of classes. And if this is the first time you’re visiting Ad Teachings, I offer you a special welcome.
You’re not going to have a whole lot of time to go scrolling back through this blog, but there is one piece I wanted to…
